Customer Testimonials

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DealerRater Jun 30, 2026

This dealership was a pleasure to work with from beginning to end. Melanie, Tairon, and Todd were the trio I never knew was needed. I walked wanting a Bronco Badlands, and I walked out with one! We did go back and forth abit about financing but with Melanie and Tairons persistence, they got me where I needed to be. I even gotten a screen protector installed as well. The staff there are also very playful and laid back and not too sales pitchy. Thanks guys!

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DealerRater Jun 16, 2026

Over the years, my husband and I have purchased several vehicles from Keith Hawthorne's dealership. No problems whatsoever. I recently purchased a Ford Bronco and was happy with it. But decided to trade it in for a Ford Maverick. Mainly to haul around medical equipment for my disabled son. I'm very happy with it too! If it was just for me, I would have kept the Bronco. It was perfect for me. The only thing I didn't like about it was no GPS. The salesman, Dylan S. Was very nice. And the service department is great too! ... Read More

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DealerRater Jun 4, 2026

The experience purchasing my F150 TREMOR was easy and without any pressure, Melanie was amazing as we finished the deal.

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DealerRater May 27, 2026

Had a recall on my 2016 f350 for the rear camera. Mine had quit working but service would not replace the part because apparently they had to get VIN info from the OBD plug ??? I had like many others, installed a tuner on my truck after the warranty expired, therefore voided the replacement of the obvious defective camera due to programming. I respected the decision from my advisor Javon at Keith Hawthorne in Belmont but doesn’t mean that I agreed. To me, this makes Ford seem more interested in finding reasons to dismiss a recall repair vs correcting an issue ... Read More

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DealerRater May 20, 2026

I had an amazing experience with Keith Hawthorne, it was an easy process and I left with my dream car💖💖💖💖

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DealerRater May 14, 2026

I searched 10 dealers online and Keith Hawthorne was the easiest to work with before I entered the premises. They also were able to give me the best price.

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DealerRater Apr 22, 2026

Was told there was no Lariat version of the Maverick hybrid.. Have been unable to receive any follow up or even a response to replacing winshield that cracked after 5 days. Paperwork provided for individual customer support has no phone number or contact.

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DealerRater Apr 16, 2026

Service advisor was great. Was understanding of why I wanted service my vehicle before it was due. Advise me of services coming up and was accommodating to the intervals that I wanted to have them done by.

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DealerRater Apr 13, 2026

I have bought 2 cars at this location and both times have been a great experience. They worked hard to get the deals I needed! The staff is very personable and friendly. They didn’t give the clique “car sales” experience.

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DealerRater Apr 6, 2026

LONG BUT WORTH THE READ I PROMISE!! I recently took my vehicle to Keith Hawthorne Ford for five issues: windshield washer spray, car radio, braking vibration, a vehicle inspection, and a leaking windshield. While I understand that repairs can take time—especially if parts need to be ordered—my experience quickly went downhill due to poor communication and lack of attention to detail. From the start, my concerns didn’t seem to be the priority. While speaking with Rick at the service desk, he appeared more focused on upselling a 90K-mile tune-up package than addressing the issues I had already ... Read More

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DealerRater Jan 29, 2026

Love my truck and they way they were invested in trying make me happy and satisfied with my truck thank you

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DealerRater Dec 18, 2025

Excellent sales team from start to finish. Thanks to Michael Grayson for making everything happen.

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DealerRater Nov 29, 2025

David Jolly is the man to see when you visit Keith Hawthorne Ford in Belmont, NC!!! There's no deal like a JOLLY MAN DEAL!! Still very satisfied with my purchase!

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DealerRater Nov 10, 2025

We dealt with Willie with our purchase and was really shocked how great of person he was and Taryon came out to check on us since we have had previous dealt with him and he is as genuine as they come. I would really recommend both of them to anyone that I know. The most pleasant purchase of a vehicle ever. Thanks for being great.

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DealerRater Nov 2, 2025

Positive experience in my purchase of a Ranger Raptor from Keith Hawthorn Ford. David Jolly did a great job of keeping me informed as he searched for the color I wanted and the entire staff was friendly and helpful. Also one of the cleanest dealerships I’ve ever visited. All in all a very good experience.

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DealerRater Sep 19, 2025

Not happy. I paid in full on 9/2. It's 9/19, and they still have not sent my vehicle to my location.

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DealerRater Sep 5, 2025

Great experience. Very personable. Morgan was awesome! I would recommend asking for her. She sent me pictures of my Bronco when it arrived to the dealership. And sent pictures of the process until it was ready to pick up. Great experience.

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DealerRater Aug 15, 2025

I purchased a 2022 CPO Audi RS5 from Keith Hawthorne Ford and had it shipped across the country. When it arrived, I was extremely disappointed to find the car in rough shape for a certified pre-owned vehicle — including brakes that were in bad condition and should have been replaced before sale. To make matters worse, they forgot to include my registration with the shipment, creating even more hassle. The dealership will not get back to me in any way. Overall, this was a frustrating and unprofessional experience that I would not expect from a dealership selling CPO vehicles.

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DealerRater Aug 11, 2025

Called the dealership and talked to Evan. He done such a great job, when I went in to test drive he had the car clean and pulled up front waiting on me. Took it out and loved it. Evan told me a lot about the car and I purchased it on the spot. Such a great person and really took the time to help me. I would highly recommend Evan and Keith Hawthorne to anyone wanting to purchase a car.

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DealerRater Jun 14, 2025

Very professional and efficient. We worked a very good deal. Also the company that fit the trailor hitch on was professional.

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DealerRater May 7, 2025

Salesperson: Scott Harkins. I came in with my fiancé looking for a new larger suv. Scott made us feel at ease, he was extremely accommodating and patient. The whole dealership experience was relaxed and smooth flowing. Scott was there to answer any and every question we had. After a bad experience at another ford dealership Keith Hawthorne ford provided us an experience of what a car buying process should be. I highly recommend the dealership to anyone looking for a car. Ask for Scott Harkins he’s the best.

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DealerRater Feb 27, 2025

Salesperson, Thomas, was very attentive and responded quickly with any questions or concerns. The one issue we had with the CPO F250 was quickly addressed and fixed to our satisfaction! Highly recommend this dealership to anyone looking for a friendly, professional and courteous staff!

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DealerRater Feb 26, 2025

I got a great deal on a beautiful truck with all the features I wanted. It was a good experience. I haven't had a Ford since the 80s. I'm very impressed.

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DealerRater Feb 23, 2025

Thanks for your excellent customer service and we love our “new” used truck!! Thanks KB!

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DealerRater Jan 31, 2025

Negotiated a deal online for my trade/ to purchase a new F250. When I got there the numbers were 1500 off. He tried to proceed to show me tax savings etc. I said if they fix it, I will deal so they sent another manager over telling me “my truck needs brakes” this is going to cost me 1k. This is first time, I have ever had a dealership try to change up a deal. Don’t bother driving here from any distance. This dealership lost two sales of 80k trucks.

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DealerRater Jan 30, 2025

Was promised things after getting the SUV to the dealership, after getting it there test driving it and also falling in love with it. Whent to purchase they told me they can’t honor the promises that they said they would. You leave feedback and it stated to call the GM a week later and no return phone call. They just want to sell you a car and once your have it they don’t care about the customer.

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DealerRater Jan 18, 2025

I purchased a pre owned 2024 f450 with 400 miles on it. the truck was missing the gooseneck ball kit that they all come with new. The only stipulation I had had when purchasing was that they would get me the kit, which the sales manager promised they would do. over a month has gone by and now they are refusing to honor their promise. I will never do business here again.

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DealerRater Jan 18, 2025

The people at this dealership are helpful, polite, and accommodating. They worked with us to make sure we were satisfied with the purchase of our used pickup. I would purchase from them again.

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DealerRater Jan 18, 2025

Good prices, but told me multiple lies before I signed papers. I got the truck I wanted for what I thought was a good deal, but stories kept changing the closer I got to buying.

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DealerRater Dec 11, 2024

Great place, friendly people and worked with me until I was satisfied and got what I asked. Survilla Kithcart was an awesome salesperson and Pierre Wilson in finance was great

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DealerRater Nov 29, 2024

Just purchased a new truck at Keith Hawthorne Ford and the entire process was very good. Scott Haskins was the sales person I worked with and he was so good to work with throughout the process. Scott was professional, considerate and friendly. There were no pushy sales tactics and I felt they were very transparent throughout the process. If you are looking to buy a vehicle, I highly recommend Scott Hawkins and Hawthorne Ford.

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DealerRater Nov 9, 2024

Billy Ferguson has done a great job helping get our truck. We would use them again.

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DealerRater Oct 2, 2024

Shout out to you guys in assisting me with the purchase of my 2020 ford ranger! I appreciate all you've done and I'm grateful for my blessing. The rides fine.

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DealerRater Sep 27, 2024

They were pleasant and really worked hard to earn my business. They really let me go at my pace.

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DealerRater Jul 29, 2024

The service department was rude to me but nice to a lady who just bought a new car. Thy did not do what requested while doing minimum and moving at a snail's pace. Very dissatisfied with the arrogance of the services I had to endure. FYI I bought a new truck years ago from Keith Hawthorne Ford. And was looking to buy another one. I will not do business with rude people

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DealerRater Jul 18, 2024

Terrible service when getting oil change. All i did was go for oil change and then he told me i need all new tires and needed rear brakes and might calipers when they look further into it. When i said no thanks i have my won mechanic he went into complete xxx mode. Did not want anything to do with me. When i asked how much longer until my oil change is complete(after hour and half already with appt) he said when its ready. Then when ready i get text stating its $119 i said first one is suppose to ... Read More

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DealerRater Jul 5, 2024

Billy Ferguson and JJ were an awesome sales team that did what it took to make the deal happen! Highly recommend them!

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DealerRater Jul 2, 2024

Great Dealership and great prices and great people I really had a great experience here.

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DealerRater Jun 7, 2024

Our salesman Chris Laws went out of his way to be helpful and pleasant. We give him 5 stars.

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DealerRater Apr 12, 2024

Survilla was absolutely awesome! Mike and the guys treated me like family. I would 100% recommend this dealer to anyone looking to buy a Ford

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DealerRater Mar 18, 2024

Very happy with my car purchase at Keith Hawthorn Ford. Very nice and happy people upped us find the vehicle we wanted. They were fair and honest and not pushy. Paul our salesman was fantastic. I will definitely go back when I need a new car. Thanks

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DealerRater Mar 4, 2024

Scott was most helpful and accommodating when my husband and I stopped in late in the evening.

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DealerRater Feb 26, 2024

Very easy and pleasant experience. Scott made this transaction quick and painless with fair negotiation.

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DealerRater Feb 20, 2024

Great experience from the first call through the pick up. I would highly recommend this dealer

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DealerRater Feb 5, 2024

A few weeks ago I had to get a truck. I got a great deal from the Jolly man. About a week later the check engine light came on. I took it back to the dealership not knowing what to expect. Mike Grayson, the gm, took great care of me. They fixed my truck, about $3000, and didn't charge me a thing. I will recommend Keith Hawthorne to everyone. Thank y'all so much!

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DealerRater Feb 2, 2024

My husband brought a truck from keith hawthorn ford. The Jollyman was the best salesperson. We had a great experience. A week later the check engine light came on. We called Jollyman and he said bring it in. We were giving a car to drive. They took it in the shop and fixed it with no charge to us. We love you Jollyman and Keith Hawthorn Ford. Go and see him you will not be disappointed. Good deal and great prices.

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DealerRater Feb 2, 2024

Does not honor verbal agreement on price after deposit was made. Finance made excuses and stated false reasons.

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DealerRater Feb 2, 2024

Great staff. Very helpful amd they made sure everything was correct on the fixes my used car needed before purchase. Top notch experience.

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DealerRater Jan 8, 2024

We have been buying from Keith Hawthorne Ford for over 30 years and they have always treated me wonderful.

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DealerRater Jan 4, 2024

I have purchased 4 vehicles at this dealership in the last 12 years. Jose helped me this time and did a great job.....no high-pressure sales tactics, and I feel that I got a fair deal. Also, their service department is very good to work with. Overall, this is a good organization!!

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DealerRater Nov 30, 2023

Ask for KB when you when you get there he will make sure to get you right!!!

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DealerRater Nov 29, 2023

Staff was friendly and well versed on the car I was interested in. I was impressed by Jose and the way he handled, in a very gracious way, the help of the more experienced sales person. My husband and I courted in a '39 ford bought here when the dealership was ''Dixon's Ford.'' A very respectable business in Belmont. Thanks for the memories!

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DealerRater Nov 3, 2023

Very helpful, Scott worked with me and helped me decide on the best price. Thank you

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DealerRater Aug 5, 2023

Staff was friendly and dealership was clean. Only complaints were that we were told the vehicle we purchased would be detailed and ready to go when we arrived and it wasn’t, it never did get cleaned before we took delivery. Also plastic that was put on floor mats that I had to remove left sticky residue which I had to replace.

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DealerRater Jul 16, 2023

First of all I have purchased several vehicles from Hawthorne. Love the Staff. Grayson has always been the man. KB is a man of his word

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DealerRater Jul 15, 2023

Don’t trust them . Go somewhere else. If they are smiling then they are lying about the deal .

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DealerRater Jul 14, 2023

Alicia brought me the truck I was looking for in just minute's. It was a pleasure doing business with her. I got a good price on my trade in and a good price for my new to me truck. Very high quality used vehicles at Hawthorn. My 2020 F-150 runs and rides like new. I have been back to the dealer for service. I picked up a screw in my front Passenger tire. They took me in without appointment and had me going again in no time.

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DealerRater Jun 23, 2023

I am very pleased with this company and the professional staff that made the business transaction seamless! The car is exactly the platform that I needed and once again the staff made the experience excellent! I highly recommend this dealership to future automobile buyers!!

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DealerRater Jun 8, 2023

Clean, friendly and consured about what you need and can afford. And they just don't put you into anything.

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DealerRater Jun 2, 2023

This dealership is full of dishonesty. Came in to test drive a Bronco sport. Already had a deal from Atlanta in hand. They held me for four hours only to tell me the salesman in Atlanta was lying and they tried to stick me with a deal for $64k on a $34k car. Was slick about it and tried to get me to sign papers before I saw the final numbers. They were evasive when I wanted to see the deal beforehand. Showed them that my sterling credit score (750+) had been run through Ford Motor Credit in which they said ... Read More

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DealerRater May 7, 2023

Been a 20 days so far so good. The dealership worked great to meet my needs.. I'm a very happy customer.. everyone in the place has a smile and we're friendly .. so far so good. Thank you Keith Hawthorne of ford

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DealerRater Mar 31, 2023

Wonderful experience at Keith Hawthorne Ford .. worked with a very friendly and knowledgeable salesman John Kymla.. I would highly recommend

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DealerRater Mar 31, 2023

Working with salesmen John K was a good experience. I would give him a referral

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DealerRater Mar 15, 2023

Had appointment at Keith Hawthorne Ford for bronco sport recall. Took forever. Didn't call when parts available as they said they would. Finally got a appointment for 15 March 2023 after me calling several times. I communicated to Rick farmer service manager that I would need a shuttle to my home in cramerton..4-5 minutes away from Keith Hawthorne. I arrived there at 8:40 for my 8:45 appt on 23rd Wednesday. I noticed Mr farmer was the only there writing. I gave him my name ..there for recall appt. Reminded him I needed ride to cramerton less than 5 mins away ..after he said ... Read More

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DealerRater Mar 9, 2023

The dealer employees were extremely helpful and very clear about the terms of the sale. I felt they tried to give us a very fair deal on the truck we purchased and they were very nice about dealing with a situation where the new owner was going to be out of state. I would certainly buy from this dealer again.

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DealerRater Feb 12, 2023

They Don’t force you into something you can’t afford. Tairon treats me like family and always keeps things real, never makes me feel like just a sale!

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DealerRater Feb 3, 2023

Made things very easy I'm always in and out when ever I visit this location! Still in love with my truck thanks guys 🙂

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DealerRater Jan 23, 2023

I live in Belmont and this is one of the best dealerships around. Shout out to Tyler Payne for assisting me and buying two vehicles within 2 months and being able to answer all my questions. Excellent vehicles and excellent prices. Thanks again Tyler i feel like family

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DealerRater Jan 12, 2023

Tairon went out of his way to help me get a deal for my new Bronco. He is personable and genuine. I won’t work with another salesman besides Tairon.

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DealerRater Jan 4, 2023

if the general sales manager is involved run. he lies and stalls. it takes hrs and he is very rude

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DealerRater Dec 1, 2022

Absolutely the best experience I have buying a vehicle. The staff was super friendly and knowledgeable. Low pressure. Fantastic selection. I would highly recommend.

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DealerRater Nov 22, 2022

I experienced friendly and helpful service as an out of state purchaser. The car was better than described. I appreciated that the transaction wrapped up quickly so I could get on the road back to Texas. These folks are great to deal with!

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DealerRater Nov 14, 2022

Scott Harkins was great to work with. Was prompt in getting the paperwork back to me.

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DealerRater Sep 5, 2022

Tairon Hale was the best salesman ever. Will send all my family and friends. The whole staff in all treated me like family. I will get my next car from this dealership.

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DealerRater Aug 16, 2022

David Jolly was most helpful in finding our Bronco sport and keeping us updated on its arrival. He is definitely a man of his word!

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DealerRater Aug 12, 2022

Like most people, we dread going to a dealership to purchase a vehicle but this was the exception. We found our salesperson, KB to be quite friendly and honest as was his manager, Tyler. We are experienced car buyers and feel that they were upfront and straight with us the entire time we were working to find middle ground in our negotiations. In the end, we got the vehicle we wanted at a fair price and we are very happy with our new Ford Bronco. We would definitely recommend Keith Hawthorne Ford in Belmont.

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DealerRater Aug 4, 2022

After getting quote and was going to come test drive the car their supposed quote online they for my trade was off by $$$$. I sent email/text to salesman of which he NEVER replied back. Another dealership wasting my time and was a prior customer dating back to 1992 when it was great dealership. SAD.

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DealerRater Aug 1, 2022

2022 Ford Ranger Rodney Nievens, dishonest him never send me the rear bumper the new truck was damage at dealer parking lot but him promise me will send me a new bumper him never did and No one answered at dealer about the bumper

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DealerRater Jul 29, 2022

False and misleading. Vehicle listed was not available to buy. It was a customer order that should not be advertised on cars.com or the dealer website.

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DealerRater Jul 28, 2022

They will do their best to help you no matter what situation you are in,I have been buying cars from Mike and these guys for years,me my family and I went in today knowing my situation wasn't good being in bankruptcy due to losing my job when covid-19 hit, even though I didn't get in a vehicle today, just knowing that they did their possibly best to try let's me know that they will go all the way to try and help you..so thank you guys management for all your effort appreciate you.. I ... Read More

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DealerRater Jul 27, 2022

A 2022 Maverick (hybrid) was posted on their website that they do not have for sale. It is totally misleading. They should not post or show vehicle for sale on the website that is not available. I'm still considering whether I can/should pursue further recourse for this inappropriate business practice. I will definitely let others know about deceptive practices.

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DealerRater Jul 14, 2022

I’ve had two very unpleasant experiences at this particular dealership. The 1st time should have been my last time. I called regarding a replacement tire. I travel for work and my time is limited. I expressed this in my initial call. I was told that it could be done the next morning and I would receive a call the following morning to bring it in. I just needed to pay in advance. Done! The next morning I received a call from Rick telling me that my car was scheduled for 4 pm. I reminded him of yesterday’s discussion. He ... Read More

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DealerRater Jul 4, 2022

Chase was our salesman, and he was just perfect. Friendly, considerate and easy to talk to. The finance guy was just stellar! I don’t remember his name, but he was just a breath of fresh air and honest.

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DealerRater Jun 12, 2022

I was not going to write a review because as momma said if you don't have anything nice to say don't say anything. However, as I am about three weeks out from my purchase and my windshield still has not been fix here it goes. The customer service is great. They make you feel welcome and cared for while you are in the car buy process. They reach out before the appointment time and tend to you very well while you are there. As far as the staff on a personal level wonderful people I am sure. The ... Read More

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DealerRater May 26, 2022

I bought my 1st luxury car from this dealership yesterday. The moment i pulled up i was greeted by Eddie. I told him my situation, my credit wasn’t that great but he assumed me that they could take care of me. The process was fairly easy and they were able to get me a deal. Thank you again guys!

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DealerRater May 16, 2022

I arrived greeted and i immediately felt zero pressure. I real refreshing treat. Jolly man and Tyler were outstanding! Going out of their way in every step of the way to make sure all the approvals were complete. I secured my loan. Absolutely great customer service they even called me later that day to be sure I was satisfied and if I had any questions. Wish I could give them 10 stars

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DealerRater May 8, 2022

I had a mixed experience with Keith Hawthorne. Nice employees, and never had any issue with my actual time at the dealership. However, after ordering my Ford Bronco through them it became very difficult to get a hold of people. I was frequently told that I'd be called back and not hear anything, they would rarely have any new/useful info to share with me, and there was a month delay between providing them with the order form (and a $1000 deposit) and my order being actually placed with Ford. Overall frustrating experience, but they were able to get my ... Read More

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DealerRater Apr 6, 2022

Great dealship. service department is also good the staff is also great people do not take my vehicle anywhere se to be serviced

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DealerRater Mar 22, 2022

We had excellent service. Everyone there was so nice. They went above and beyond to help us.

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DealerRater Feb 4, 2022

Took my truck in to get the tire fixed so I decided to walk around while I waited as I was getting ready to go back inside a man came up to me wanting to know if I walked on the lot from the back street I was then interrogated about what I was doing on there lot when I explained he asked were my truck was what they were doing to it . He said his manager told him to do it at no point de he ask if he could help me they assumed I was up to no ... Read More

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DealerRater Jan 17, 2022

The dealership was very helpful in helping me purchase my maverick truck. The staff was courteous and polite.

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DealerRater Jan 12, 2022

BUYER BEWARE, stay away from Keith Hawthorne Ford of Belmont. They are everything that’s wrong with a car dealership. DO NOT buy a vehicle from them! They knowingly sold me a lemon and didn’t try to make it right. I trusted them and it cost me a lot of money. Unfortunately I ignored some of the negative reviews posted for this dealership and now regret that decision. In less than a month I ended up trading the vehicle they sold me to a different dealership losing over $4000. I even emailed the GM to see if he would make ... Read More

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DealerRater Dec 27, 2021

While I still have not located the vehicle I'm searching for, Hawthorne's sales people gave the very convincing impression that they would try to find it for me. I would make the several hour drive there if they do.

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DealerRater Oct 17, 2021

Everyone at Keith Hawthorne Ford is courteous and friendly. They have the best selection in the area and very fair pricing.

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DealerRater Oct 15, 2021

Chase was very helpful in getting exactly the right truck for my needs. I love my new Ford Ranger.

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DealerRater Sep 26, 2021

Service department is top notch. You're kept in the loop on any unnoticed or upcoming maintenance while you're vehicle is being serviced.

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DealerRater Sep 19, 2021

The best car buying experience I've ever had !!! Found what I wanted on the website called the dealership spoke to the salesman Matt.....he got me with financing guy Steve.I was 400 miles away from the dealership they delivered the truck to me within the next day. great service very easy to work with. any new purchases I have in the future will be through Keith Hawthorne Ford!!

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DealerRater Aug 4, 2021

The last time I was here for work on my vehicle, I left really heated because I know of a few times before I told them of a oil leak somewhere on the back of the engine that they claim to not be able to see but I look up under vehicle and see oil spots had been wipe off but then this last time there all of a sudden we see that you have an oil leak and we can see that it's the valve cover gaskets and was given a price that I felt was higher than ... Read More

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DealerRater Aug 1, 2021

Good experience, drove up from South Caroline and went over the truck drove off with it an hour later. The salesman was knowledgeable about the truck and everyone was friendly and helpful.

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DealerRater May 25, 2021

This dealership took my money, my trade in, and the balance from the finance and failed to give me my proper paperwork. I now can't register or insure my new truck. They have stopped taking our calls to fix this issue. We now have a very expensive truck just sitting in the driveway that we can't use. Please don't make the mistake we did in trusting this company. Go someplace else, there are plenty of other Ford dealers out there.

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